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Toronto’s Pineapple Financial expands into Western Canada

Toronto-based Pineapple Financial Inc. announced on Dec. 1 that it has established a new office in Coquitlam, B.C. to complement its expansion into Manitoba, Saskatchewan, Alberta and British Columbia. The tech-enabled mortgage brokerage has established its new office in as a central hub for the company’s operations in Western Canada.

“Not only does this new office reinforce our commitment to nationwide growth, innovation, and unparalleled service excellence, but it also will play a crucial role in introducing our cutting-edge AI-driven technology solutions to local brokerages and clients and drive significant revenue growth in British Columbia,” said Shubha Dasgupta, Pineapple’s CEO, with the announcement.

Pineapple has 50 new mortgage professionals in three of the four western provinces including:

  • Franchise brokerage partner, Pineapple Canada Lending House Corporation, operating across B.C. with offices in Delta, Kelowna, Vancouver, and Victoria,
  • The Meaghan Golden Team, operating in Delta and North Vancouver, B.C,
  • The Ajay Menezes Team, operating in St. Albert and Edmonton, Alta.,
  • The Brad Gavin Team, operating in Lethbridge and Calgary, Alta.,
  • The Cherie Birch Team, operating in Calgary,
  • The Jan Reyes Team, operating in Winnipeg, Man. and the surrounding area, and
  • The Marilyn Magtoto Team, operating in Winnipeg.

According to a company spokesperson, Pineapple is licensed in Saskatchewan and the sales team continues to recruit mortgage agents in all four provinces.

“This expansion solidifies our unwavering commitment to delivering exceptional mortgage solutions to Canadians, contributing to the economic landscape by creating job opportunities and fostering mutually beneficial partnerships,” said Christa Mitchell, Pineapple’s chief strategy officer.

Pineapple has a network of 650 agents across Canada and had its Initial Public Offering on the NYSE American on Nov. 3, 2023.