Young’s Equipment—the largest Case IH Agriculture dealer in Saskatchewan—has been working alongside farmers in the agriculture industry for nearly 30 years. As a partner and advisor to farming operations big and small across southern Saskatchewan, the company prides itself on the relationships they have built with every one of their customers. “We’ve been Young’s Equipment since 1988, but our roots in the agriculture go back all the way to the 1960s,” says Sean Young, Assistant General Manager. “Our family has been involved in the farm implement business for three generations—so far.” The company is showing no signs of slowing down as their 30th anniversary approaches next year. Young’s Equipment is an integral part of countless agricultural operations in Saskatchewan, and that’s not changing any time soon due to their commitment to the customers they serve.
Young’s Equipment, headquartered in Regina, has dealerships in nine communities, staffed by more than 270 employees. While there are many agricultural implement dealers in Saskatchewan, what sets Young’s apart is their approach to customer service. “We recognize that our customers need responsive, fast, reliable service whatever the hour,” says Young. “We invest our time and resources in ensuring our team and our inventory can meet the needs of every customer.” The company prides itself on the number of trained Technicians it has ready to go at a moment’s notice, and a massive parts inventory to make sure the part needed is easily available. Young’s makes sure their Service Technicians stay current with extensive training, and have invested much into a fleet of service trucks and tools that are second-to-none.
The other thing that sets Young’s Equipment apart from the rest of the field is their team of Product Specialists. A department separate from the service team, Product Specialists are tasked with helping customers with their equipment. “Our service department is there for repairs and service,” says Young. “Our Product Specialists are there for everyday customer support and training, from the moment you take a piece of equipment off the lot.” The team offers all kinds of training, from demonstrations to customer clinics to diagnostics. “We want to make sure every customer has the knowledge they need to run their equipment effectively and safely,” says Young. That’s what makes Young’s Equipment a cut above in the industry.
No matter what a customer is looking for, from a part to a major equipment purchase, Young’s is responsive to their needs. “We’re always looking for feedback and looking for ways to be better,” says Young. “Standing still just isn’t an option for us. There is no ‘end’ to our commitment to the farmers we work with.” The company actively solicits feedback and acts on it. They recently conducted focus groups with large and small customers, and learned that there was a need for more communication, additional staff training and easier access to parts. Young’s got to work immediately, improving customer communication, increasing education for their team and increasing the number of drop-off locations for their Priority Parts delivery vans. “When our customers do better, we do better,” says Young. “We listen to the whole spectrum of our customers, and then we do what they need.”
Young’s Equipment has a plethora of ‘happy customer’ stories, and a common theme emerges among them all. The company understands that farmers need their equipment running well all the time, and if something goes down it needs to be fixed now. The company knows the sense of urgency that comes with the agriculture industry, and keeping downtime to a minimum is part of the service they offer. “We had a customer in Weyburn with a combine down during harvest on a Friday,” says Young. “We had the part come in at 6 p.m. that night, and our technician worked until 1 a.m. to get it fixed. It was back out to the customer Saturday morning.” ‘Above and beyond’ isn’t above and beyond for Young’s. It’s part of their everyday service. “Long days aren’t unusual for us,” says Young. “Our back shop has bonded over many late-night fixes.”
Young’s Equipment is also more than just an implements dealer. They’re also a proud member of the communities they serve, and they give back whenever and wherever they can. Recently, the company donated $500,000 to STARS Air Ambulance, due to some very personal connections. “We’ve had customers, suppliers and even employees touched by STARS—one of our branch managers had a grandchild transported,” says Young. “STARS has a special place in the heart of our operation and donating to them was a huge honour for us. They provide such an important service to rural Saskatchewan where many of our customers and employees live and work.”
The company also has big plans for the future. Over the last five years, they have expanded and improved their locations in Weyburn, Assiniboia, Raymore and Davidson and next up is Moose Jaw. “We’re about to start construction on a brand new, expanded dealership in Moose Jaw,” says Young. “We’re growing to better serve our customers with more space and capacity for more service work, plus more equipment.” The new dealership should open within 24 months, and after that, it’s Regina’s turn. “We’re always looking for better, and growing here is part of that,” says Young.
From its start three decades ago, the Young’s Equipment team has always put their customer relationships first. They understand the agriculture industry inside and out because they live it everyday and embrace it wholeheartedly. Over the past 30 years, customers have become more than just customers at Young’s Equipment—they have become like family. “The time we’ve spent with customers over the years has built strong bonds,” says Young. “Our customers rely on us, and we rely on them. It’s that simple, and it’s the best part of what we do.”
Highway #1 East
North Service Road